GreenUp is the 2024-2027 strategic program of Veolia designed to accelerate ecological transformation.
As part of Veolia Group, our mission is focused on the deployment of water treatment solutions that help our customers depollute, decarbonize, and regenerate and reuse resources.
Our strategic program 2024 - 2027
The challenge of water availability and safety is not only a concern for the distant future — it is an immediate, pressing issue demanding attention today.
As a result, water technologies is an official booster within Veolia’s GreenUp strategic program 2024 - 2027.
As the global water technology experts of Veolia, water always has been and always will be our priority.
With GreenUp, our mission is supported by an extra two billion euro investment — which we are already utilizing to create the water treatment and process solutions of tomorrow.
We do this by ensuring industries and communities alike are safeguarded, efficient and resilient by meeting their industrial and municipal wastewater treatment, ultrapure water, pollution treatment and drinking water needs.
At the heart of Veolia’s GreenUp strategic program, there are three strategic boosters: local energy and bioenergies, hazardous waste treatment, and our water technologies and new solutions business.
As part of the GreenUp strategic program, we have set specific objectives which are fundamental to achieving ecological transformation.
Decarbonization
We help decarbonize industry by providing sustainable solutions and products, optimizing operations and turning wastewater into an affordable, clean energy source.
→ Discover how we are helping Danone achieve net zero emissions by 2050.
Reuse and regeneration
Our solutions reduce water consumption through optimization and also enable the reuse of wastewater as a resource for industries and municipalities. Rare metals are also recovered to give them multiple lives.
→ Discover how we transform sewage effluent in Qatar to conserve freshwater.
Depollution
We help our customers reduce pollution in water and soil which helps protect human health and the environment and minimize waste.
→ Discover how we ensure a Dutch wastewater treatment plant meets strict EU effluent standards.
Through the rapid implementation of solutions and substantial investments in both technological advancements and social initiatives, Veolia is establishing itself as a pivotal force in shaping a more sustainable world for future generations.
“The ecological issue that our customers frequently ask about is access to safe, clean water. For many, the challenge of water availability is not only a concern for the distant future — it is an immediate, pressing issue demanding attention today. We have strengthened our mobilization and made it our responsibility to our customers to deliver on both performance and sustainability without compromise.”
Anne Le Guennec,
Senior Executive Vice President, Water Technologies
Veolia’s Deep Dive event on October 17, 2024, focused on our water technologies strategic roadmap.
Our ambitious target of 6-10% growth by 2030 was announced as well as our new PFAS solution, BeyondPFAS, demonstrating our commitment to addressing water challenges head-on.
Speakers included:
- Estelle Brachlianoff, CEO of Veolia Group, sets the scene, shares our ambitions, and unveils the BeyondPFAS offer.
- Emmanuelle Menning, Deputy CEO of Finance and Purchasing of Veolia Group, presents our financial ambitions and the performance of our four global businesses.
- Anne Le Guennec, Senior Executive Vice President of Water Technologies, discusses our growth engines and our innovative approach to the challenges of water scarcity and quality.
- Jean-François Nogrette, Senior Executive Vice President of France and Special Waste Europe Veolia Group, showcases the latest solutions combining technology and local operations.
Watch the playback now